In support of preserving Dynamic Range we wanted to shed some light and spread awareness on the so called “Loudness War.” Is it real? The answer is very much yes, and the music industry is suffering because of it.
The Loudness War is a sonic “arms race” where every artist and label feel they need to crush their music onto CD at the highest possible level, for fear of not being “competitive” – and in the process removing all the contrast, all the light, shade and depth – ruining the sound. Literally.
Some clients insist that we pump up the volume of their songs. This gives the impression that it sounds better because it’s louder, but the truth is that a piece of music becomes lifeless if the dynamics are lost or not preserved.
The vast majority of people DON’T LIKE the effects of the Loudness War. It can be damaging to your ears, and can cause you to turn the music off or change the song as a result of a track that has poor dynamic range.
You’re in control of the volume knob. The goal is to start getting people to turn the volume up on their listening devices instead of having a very loud song with no dynamic range.
Here is a video example our friend Ian from www.DynamicRangeDay.com made to explain the differences in good and bad dynamic range. If you would like to get involved and help support the cause, visit www.DynamicRangeDay.com and help spread the word.